Communication with Stakeholders
To further enhance our expert credentials we worked to maintain a close dialogue with our stakeholders in 2018. The aim of all our communications activities is to position War Child as an internationally acknowledged expert on children affected by armed conflict - able to influence key stakeholders and increase awareness about our mission and work.
This strategy saw us increase our presence across the news media – including leading outlets such as NPO Radio 1, Algemeen Dagblad and NOS Journaal. This presence served to ensure we were both more visible and attuned to the demands of our stakeholders than in previous years.
We also maintain a constant dialogue with our 90,000 monthly donors and other supporters through our own publication channels - including our websites and regular Peace of Paper publication.
Our most important stakeholders are, of course, the children who participate on our programmes - and we made great efforts to make their voice heard more fully during 2017. One particular highlight was our Youth Conference in Uganda - you can read more about that in the Advocacy and Campaigns section of this report.
The principles that shape and inform all of our communications activities can be found in the Statement of Integrity at the end of this report.